An Austrian diver hires a company to take him on a 'shark adventure'. The company advertises that they chum the waters and do not use shark cages. Guy gets bitten, Coast Guard is summoned. Guy gets airlifted to a hospital where he dies. I'm sorry the guy is dead, but that pretty much sets the bar for the Darwin Awards right there.
I'd love to know what other adventures the company runs though. Do they have an 'arctic adventure' where the tourists smear themselves with salmon and run naked past the polar bears? Or perhaps a 'jungle adventure' where the tourists jump into the Amazon River accompanied by hunks of beef and try to pet the piranha.